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Our Story

Founders Wayne Chang and Gregory Rocco met while working at ConsenSys in Brooklyn, New York. They realized that the best way to ensure a user-centric future was to build the core infrastructure that lets users control their data across the web. Enter Spruce in early 2020. As implementers and architects of emerging global identity standards such as W3C Verifiable Credentials, Sign-In with Ethereum, and more, we recognize the importance of aligning the ecosystem and providing core open-source building blocks to make this all possible.

We Believe in

  • Enabling a world where users can control their data across the web.

  • Giving people security and privacy through private-by-default architectures.

  • Supporting builders with open-source software for user-controlled interactions.

Our Investors

We're proud to be backed by a world-class team of investors, including top founders, leaders, and institutions in the industry.

Our Team

Wayne Chang
Co-Founder and CEO
Gregory Rocco
Co-Founder and CPO
Dani Johnson
Director of Operations
Oliver Terbu
Director of Identity Standards
Simon Bihel
Infrastructure Lead
Elissa Maercklein
Head of Marketing
Jakub Szerszen
Principal Software Engineer
Jonathan Rufrano
Public Sector & Institutional Lead
Anukriti Kunwar
Product Manager
Charles Cunningham
Sr. Software Engineer
Gregorio Granado Magalhaes
Sr. Software Engineer
Tiago Nascimento
Sr. Software Engineer
Arjen van Veen
Product Engineer
Sam Gbafa
Sr. Software Engineer
Jacob Healy
Technical Product Manager
Kelsey Rhoda
Software Engineer
Anna Claire Fields
Software Engineer
Juliano Cézar Chagas Tavares
Software Engineer
Jacob Ward
Sr. Software Engineer
Timothée Haudebourg
Software Engineer
Todd Showalter
Sr. Software Engineer
Charles Shuller
Sr. Software Engineer
Lauren Withee
Designer & UX Researcher
People climbing on rocket

What We Stand For

We promote a culture of transparency,  protection of individual
privacy, and continued experimentation. We strongly believe in user’s having the ability to control their identity and data across the web.

Some important metrics


Transactions per second


Total transactions


Cost per transaction

Grow With Us

We're a team of user control maximalists, and while we’re not zealots of any particular technology, we want to ensure that technology is never the limiting factor for a user-controlled future. We believe that the world is evolving toward one based on cryptography, networks, and digital economies that must all put user at the center.

If this resonates with you, check out our open roles.

Learn more
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